<aside> ⛳ Overview:

Creating a comprehensive content style guide to maintain consistency throughout the product. A major challenge here was making it easy for all designers to access and refer to the style guide.

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Why did I start working on this?

(Background and challenges)

As I joined AJIO Business, the vivid disparity I noticed was the lack of a standard content guideline or style guide. Because of this, at every point in the product and at different design processes, we were using inconsistent voice and tone.

We had a team of 28 designers (including UX Designers, UI Designers, and UX Researchers) who had to handle and push content — as a first draft — while working throughout their design flow.

https://media0.giphy.com/media/3o7btRMZzSErkorNXa/giphy.gif?cid=7941fdc6dzy07qnsje1qmsmuuuld13ge46ofwdwe3b4e9jf9&ep=v1_gifs_search&rid=giphy.gif&ct=g

Solution: Creating a comprehensive content style guide that should be used and followed by the whole design team.

What was I trying to achieve here?

(Goals and objectives)

The sole motive of the content style guide is to build guidelines to find a line of singularity, maintaining a consistent personality throughout the app. This eventually builds trust among users.

Let’s delve into the process…

(Process)

Understanding the problem statement:

To understand the depth of the project, I used the why-how ladder to understand the actual scope of the project: Understanding the scope.

https://media3.giphy.com/media/toXKzaJP3WIgM/giphy.gif?cid=7941fdc6dsnvi66hpzokmz12jxj9iij3spk0nsmdg9pxbg7r&ep=v1_gifs_search&rid=giphy.gif&ct=g

Competitive Research:

An important consideration here is how other brands are positioning and trying to standardize their language. Maintaining a conventional resemblance with the product users are using is a key part of good design. I looked through widely used brands to understand the pattern on how the content components are being standardized.

Information Architecture:

https://drive.google.com/file/d/1LDHBRMTdBt33PgTR8ErOcACIlclped9U/view?usp=sharing

Check this image to see how the first draft looked.

Using the research material, I broke down the whole style guide into two major categories:

  1. Writing Principles
  2. Grammars and Mechanics

Iterations:

The categories were then tackled and revisited several times to make sure we integrated the rules and a system that is easy to fit with the AJIO Business design process.