<aside> ⛳ Overview:
Creating a comprehensive content style guide to maintain consistency throughout the product. A major challenge here was making it easy for all designers to access and refer to the style guide.
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(Background and challenges)
As I joined AJIO Business, the vivid disparity I noticed was the lack of a standard content guideline or style guide. Because of this, at every point in the product and at different design processes, we were using inconsistent voice and tone.
We had a team of 28 designers (including UX Designers, UI Designers, and UX Researchers) who had to handle and push content — as a first draft — while working throughout their design flow.
Solution: Creating a comprehensive content style guide that should be used and followed by the whole design team.
(Goals and objectives)
The sole motive of the content style guide is to build guidelines to find a line of singularity, maintaining a consistent personality throughout the app. This eventually builds trust among users.
(Process)
Understanding the problem statement:
To understand the depth of the project, I used the why-how ladder to understand the actual scope of the project: Understanding the scope.
Competitive Research:
An important consideration here is how other brands are positioning and trying to standardize their language. Maintaining a conventional resemblance with the product users are using is a key part of good design. I looked through widely used brands to understand the pattern on how the content components are being standardized.
Information Architecture:
https://drive.google.com/file/d/1LDHBRMTdBt33PgTR8ErOcACIlclped9U/view?usp=sharing
Check this image to see how the first draft looked.
Using the research material, I broke down the whole style guide into two major categories:
Iterations:
The categories were then tackled and revisited several times to make sure we integrated the rules and a system that is easy to fit with the AJIO Business design process.